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Dr. Priscilla Hammond, Associate Professor at SWU, Featured in Wallethub

Dr. Priscilla Hammond, Associate Professor at SWU, Featured in Wallethub

    10.16.23 | Academics Awards and recognitions by SWU Marketing

    CENTRAL, S.C. – Dr. Priscilla Hammond, Associate Professor of Business and Associate Director of the Flex Ministry Program, contributed to a Wallethub article focusing on Liberty Mutual.

    Dr. Hammond has a background in marketing, national accounts, and management in the staffing industry, along with recruiting and human resource management in engineering and manufacturing.

    She is an ordained minister and has served in two megachurches in The Wesleyan Church. She earned her Ph.D. at Indiana Wesleyan University and has presented and published on servant leadership.

    The Wallethub article featured a panel of experts commenting on Liberty Mutual’s prices, coverage, and customer reviews.

    In the article, Dr. Hammond said, “No matter what the tagline, the purpose of Liberty Mutual’s advertising is to be memorable so that when those consumers go shopping, the memory of the color, logo, and jingle will drive those consumers to the Liberty Mutual website.”

    Read the full article.

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