Color is an essential part of any brand identity. The SWU color palette is a selected group of colors that complement and enhance our University Blue. That's why we've created this brand color palette.
University Blue
University Blue is the official university color and should be the primary color in university branded pieces.
University Blue
Pantone 288
Process:
C:100 M:69 Y:6 K:29
R:33 G:55 B:109
Hexcode: #21376D
Warrior Blue
Warrior Blue is the official color for Warrior Athletics and should be used as the primary color for athletic branding with University Blue and neutrals used as accent colors. See the Warrior Brand Guide for more athletic branding information.
Warrior Blue
Pantone 286
Process:
C:92 M:59 Y:0 K:0
R:0 G:51 B:160
Hexcode: #0033A0
Accent Colors
While University Blue will make up the majority of color used in materials for the University, an expanded selection of color is needed. The accent colors palette has been chosen to complement University Blue and add flexibility. This palette should be used only to support University Blue in small accent applications. For publications that are more complicated or have deeper levels of information, these accent colors can help communicate content organization more clearly.
Pantone 306
Process:
C:74 M:0 Y:10 K:0
R:0 G:180 B:228
Hexcode: #00B4E4
Pantone 367
Process:
C:42 M:0 Y:74 K:0
R:141 G:199 B:108
Hexcode: #8DC76C
Pantone 3268
Process:
C:66 M:0 Y:41 K:0
R:37 G:166 B:134
Hexcode: #25A690
Pantone 556
Process:
C:57 M:13 Y:51 K:2
R:113 G:158 B:139
Hexcode: #719E8B
Pantone 122
Process:
C:0 M:20 Y:90 K:0
R:255 G:204 B:0
Hexcode: #FFCC00
Pantone 7582
Process:
C:26 M:52 Y:80 K:48
R:58 G:39 B:21
Hexcode: #3A2715
Pantone 7626
Process:
C:0 M:71 Y:66 K:4
R:210 G:102 B:78
Hexcode: #D2664E
Pantone 152
Process:
C:0 M:47 Y:93 K:5
R:224 G:122 B:63
Hexcode: #E07A3F
Neutrals
This neutral palette are suggested guidelines for including black and grays into artwork as needed.
Pantone Process Black
Process:
C:0 M:0 Y:0 K:100
R:30 G:28 B:27
Hexcode: #1E1C1B
Pantone Cool Gray 11
Process:
C:30 M:17 Y:8 K:51
R:78 G:79 B:82
Hexcode: #4E4F52
Pantone Cool Gray 6
Process:
C:19 M:11 Y:11 K:28
R:160 G:162 B:164
Hexcode: #A0A2A4
Pantone Cool Gray 2
Process:
C:4 M:3 Y:6 K:7
R:210 G:209 B:206
Hexcode: #D2D1CE