The selection of typefaces and the arrangement of them can be as important as the use of color, images or abstract graphics in creating a brand. Like furniture and clothing design, type design is a craft that blends art and science, and typefaces can be aesthetically pleasing and functional at the same time.
The university typefaces are a guideline. These are not the only typefaces that can be used, however, these should be given preference in most cases. Using these typefaces in all official communications whenever possible will give the university a unified look.
Sans Serif Typefaces
Sans serif typefaces are best for paragraph copy and select use in headlines.
Gotham (primary)
The primary typeface is used on marketing pieces as the main sans serif typeface for the university, but it is a licensed font and will not be available on most university computers.
Arial (secondary)
The secondary typeface may be used as an alternative when the primary typeface is not available.
Serif Typefaces
Serif typefaces are another option for paragraph copy. They are often used for formal events or official university documentation.
Minion (primary)
The primary typeface is used on marketing and communication pieces as the main serif typeface for the university, but it is a licensed font and will not be available on most university computers.
Times New Roman (secondary)
The secondary typeface may be used as an alternative when the primary typeface is not available.
Condensed Sans Typefaces
Condensed sans typefaces are used to create strong headlines. These typefaces are not intended for use in paragraph copy.
Tungsten (primary)
The primary typeface is used on marketing and communication pieces as the main condensed sans typeface for the university, but it is a licensed font and will not be available on most university computers.
Bebas Neue (secondary)
The secondary typeface may be used as an alternative when the primary typeface is not available.
